Yahoo Sponsored Search introduces Geo-Specific Ad targeting
A longstanding problem for online advertisers has been that the Internet is simply too broad an advertising tool for many companies. In the grand scheme of things very few traditional companies...
View ArticleJang to step down!
Yahoo CEO Jerry Yang is set to resign his post. Amidst a plummeting stock price and widespread predictions that the company are on the way out, at least as an independent entity, the 40-year-old’s...
View ArticleMore pain for Yahoo
It would seem that there’s just no let up in the misery at Yahoo. Not even a week after their CEO Jerry Yang announced he is stepping down, and with key staff and engineers continuing to jump ship at...
View ArticleYahoo commits to Internet-TV Synergy
Talk of some kind of convergence between TV and the Internet has been talked about as long as people have been watching videos online. However, it appears that 2009 may just be the year that people...
View ArticleSome more info on Yahoo’s Internet TV plans
A few days ago we reported that Yahoo were to team up with television makers to provide a range of internet services through television sets. The move was exactly the kind of bold, ‘game changing’ kind...
View ArticleYahoo wrapping up Content Match?
Recently it was announced that Yahoo would be wrapping up its Content Match service in Germany, the UK and other non US locations. The last chance for users in these territories to bid on ads will be...
View ArticleChanges Afoot at Yahoo
Rumours abound this morning about a major shakeup at Yahoo. The thinking is that the company will undergo a major shakeup at some point in the week. It appears that after taking a few weeks to think...
View ArticleYahoo Search Advertising enhancements: Does anybody care?
Yahoo have launched a range of new enhancements to its search marketing tool, though anyone who has ever used Google AdWords will be more than familiar with them. The changes include, a day parting...
View ArticleDifferent Search Engines Need Different Approaches
For a while now I’ve been talking about the dangers of assuming that one search marketing approach will work across a number of platforms, with mixed results. Unfortunately, some people just don’t want...
View ArticleYahoo Publisher Network is to be shut down – surprised?
The never ending struggle between Yahoo and Google for supremacy in the online world was bound to have casualties, the latest one this week comes from the Yahoo side of the equation as the company have...
View ArticleYahoo to compete with Google and Facebook in data portability
Having a single log-in to access all of your online favourites is becoming increasingly popular, as top internet companies are developing more and more ways of managing data portability. With tools...
View ArticleYahoo revises its product strategy
Yahoo have announced that they are making a concerted effort to broaden their appeal and regain their position as a leading web service, by personalising the internet experience for its users. The...
View ArticleYahoo Introduces Latest Interactive Advertising Product for Tablets
‘Living Ads’ Launched last week at the Yahoo Connect Forum in New York, where advertising opportunities presented by tablet PC and Smartphone platforms were reviewed, with particular focus on engaging...
View ArticleYahoo Launches Latest Digital Media Marketing Platform ‘Living Ad’
Ads for Toyota’s new Prius V model were published in the last few days using Yahoo’s new ‘Livestand’ digital reading format for the iPad. Prius are the exclusive sponsor of Yahoo’s new digital media...
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